Social Media Changed My Life or Why My Bath Products Come from Africa

 As a child, I remembered when anything not in the Microsoft Office suite was "playing on the computer." At least that's how my mother put it.  So it's strange to think about how much social media has changed our lives.  Mine in particular.  There are so many examples I could share, but the first anniversary of one is coming up.

Social media changed how I bathe.

If you're like me there are certain news stories that you purposely avoid when they trend online.  For me, the story of Ashton Kutcher and Mila Kunis discussing how infrequently they bathe their children and themselves was an automatic "pass."  Every year this cleanliness debate comes up: some people admit to not showering daily or brushing their teeth or washing their clothes...then the rest of the Western Internet immolates them with critique.  I've even participated in the outrage, but I realized a while ago it's not productive.  Are you going to convince this famous or popular person to wash themselves?  Nope.  So keep it moving.

I engaged, however, because one of my favorite personalities on the Internet spoke up.  Author, speaker, and tastemaker Luvvie Ajayi Jones took to Instagram and in 5 minutes combined outrage with a cultural moment:


Immediately, I wanted to know more about the sapo sponge she described.  I was on the daily-shower train already but really liked the idea of further exfoliating my skin and getting cleaner.  After watching the video a few times and sharing it avidly, I tried to order a sapo and the shea butter she recommended in the video.  Both were sold out.  Amazon knock offs did not do the trick.  After a couple weeks of patience and practicing the pronunciation like Luvvie did it, I finally got an on-brand Sapo.

In nearly a year, I have not looked back.

I gave my family Sapos for Christmas.  I have a travel Sapo, one for my home, and one just for when I visit my father 3.5 hours away.  I ask people about their Sapo and recommend it.  In 2021, we discussed two things in my house: politics and bathing.

Did Luvvie solve the bathing debate?  Not even close.  I'm still stunned that one of my favorite YouTube doctor influencers released a video afterwards saying it's not medically required to bathe.  I yelled at my phone as I watched it, "it may not be medically required but it is socially!"  It's okay to disagree with me.  I keep sharing Luvvie's video and referring to it because of two important points she made:

1) Hygiene in the United States has a racial history that we don't acknowledge, which places the privilege to choose how you care for it on a high shelf

2) It's pretty sad that there is no consensus or minimum as we keep having this discussion

She shared something that is standard from her West African culture because in that region of the world, there is consensus.  My parents brought their culture from the Caribbean to the UK then here with a similar consensus.  When we examine the digital community that social media creates, we must continually ask ourselves, "do we embrace debate to settle scores or to be heard?"

Anyway, everyone should get a Sapo.  It will change your life like it change mine.


Comments

  1. My sister's wife is Nigerian. I immediately sent a text asking about this sponge. I want one!

    ReplyDelete
  2. Well I only needed to watch a minute of that video and I want that sponge! Like yesss please I want all the scrubbing. I lovee taking a shower. It's my time to decompress and just relax. Also don't be shy share the link on where I can get one!

    ReplyDelete
  3. I love love love this blog post. Social media has changed my life too, in some small ways, but also in some profound ways, like helping me to reshape how I think about my body and how I exist in the world. Thanks for sharing this with us! I follow Luvvie on Instagram and am definitely gonna get that sponge.

    ReplyDelete
  4. Myurewitch redirected me here. What an excellent post, so many hilarious points. I have a non-brand sapo sponge!! But now, I want the real thing. And, yes please to shea butter.

    ReplyDelete

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